Welcome, I’m glad you’re here.

I’m Maria, a design strategist + researcher and founder of Soulset, an end-of-life ritual practice. I have a deep commitment to surfacing brands’ innate voice and identity and compassionate end-of-life care.

For the last nine years, my work has bridged high-level consulting and the intimate, human-centered work of supporting people through life and death. That blend fuels my commitment to helping people feel supported in their daily lives and prepared for their transition when the time comes.