BRIEF

JT Capital sought to encapsulate its brand essence into one cohesive identity. From a few brand identity workshops, we worked together to pinpoint the core of developing JT Capital as a modern and trustworthy brand with a tech-focused aura.

The contemporary vibe of the logo includes an overlapping ‘J’ and ‘T’ allowing for a sense of innovation. With integrated corners and overall symmetry, the logo evokes forward-thinking and tech-focused that’s organic to the eye.

The chosen colors are approachable and balanced. Color psychology suggests teal inspires reliability, calm, and confidence. Black and gold offer a level of sophistication, while navy provides a sense of stability - all representative of the ways users should feel with JT Capital.