Creating a holistic Digital Inhaler journey identifying key drivers + leakage points over time

BRIEF

A digital inhaler was released to the market without deep previous research or backing. This international pharmaceutical organization asked us to figure out why this product wasn’t taking off and what we could do to better position the inhaler in the market.

From here, I led my team to orchestrate a thorough journey-based study on digital inhaler use across different stakeholders, offering actionable insights that enhanced patient experience and asthma / COPD care.

METHODS/TOOLS

EXISTING DATA

Leverage existing [Digital Inhaler] data to understand current patient viability and experience

COMPREHENSIVE RESEARCH STRATEGY

In-depth research included interviewing direct users, including patients with asthma/COPD, HCPs, pharmacists

LEARNINGS

CHALLENGES

Being requested to perform in-depth research after the product had already been on the market (ideally, we would have performed prior)

WINS

The complexity of this work supported other teams such as Marketing, Communications, and Sales increasing

Our client commented to our team that we “left no stone unturned” in this work

Please click through to see slides from our Final Readout deck