Reforesting the world by planting people and pets as trees when they die.

BRIEF

For this early-stage, end-of-life solution startup, I led market + user research, developed carefully curated messaging, and developed their initial investor pitch deck (available upon request).

Transcend (previously Oversoul) reforests the earth by planting people (and pets) as trees when they die. Our mission is to help people cultivate a healthier relationship with their mortality by reconnecting them more deeply to the earth. We believe trees are the answer to the biggest challenges facing society today, and that death can be a world-changing catalyst that impacts generations beyond our lifetime.

METHODS/TOOLS

MARKET RESEARCH

Reviewed market and industry reports (cemetery, funeral, cremation, etc.) to reveal important consumer behavior and economic trends threaded throughout the initial pitch deck

BUSINESS MODELING

Leveraged the business model canvas to predict long-term sustainability and profitability

IDENTITY DEVELOPMENT

Created an identity and messaging strategy for a startup in a taboo industry

LEARNINGS

CHALLENGES

Reframing messaging as Gen X/Gen Y’s investment for the future

WINS

Initial pre-seed round raise of $1.4M
Designing language for a business that is multi-problem solving (body disposition, sustainability, reforestation, conservation, etc.)