BRIEF

As “The Year of Horror” comes to an end, Snap Inc. must seize a tumultuous moment in American history to become the “good guys” to Facebook’s “Evil Empire.” Put simply, if Facebook is to Uber, then Snap must become Lyft. To exploit the opportunity, we propose Snap Inc., deploy tactics of Transition Design. We envision a sustainable business model for Snap Inc. that owns the hardware market for augmented reality.

Snap Inc: Transition as Strategy. Designing Snap Inc. for the Next Economy

To read the proposal, click here.

Or click to view on the Parsons School of Design MS SDM blog