Concept Design for an End of Life Startup

 
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It all started from a big question

How can we make it easier for our loved ones to talk about their end of life wishes?

For my Masters thesis or “capstone”, I created an early-stage concept that revolved around creating and sharing one’s end-of-life documentation and medical wishes, called Todai.

ABOUT TODAI

Todai is the first & only multi-service space dedicated to assist in all end of life documentation & planning. By simply completing our end-of-life documentation, we can help protect ourselves & our loved ones from unnecessary financial & emotional hardship. Speak with experts in the space, chat with loved ones about their wishes, plan the ceremony you would want.

Start with the end, then breathe in life.

[Final Masters pitch deck can be found here.]