JT Capital was ready to bring their multifamily investment organization to life. They just needed a logo and identity to match. Though a few brand identity workshops, we were able to capture their tech-focused, innovative surfaced identity through this developed logo.
View their logo and identity in action at jtcapitalgroup.com.
MORE COMING SOON
Enzo Brands sought to encapsulate their brand essence into one cohesive identity. From a few brand identity workshops, we worked together to pinpoint the core of the developing Enzo Brands as an innovative and trustworthy brand with a tech-focused aura.
In a world saturated by life coaches, Angela Mulligan had been eagerly looking to differentiate herself. For Angela's logo, she wanted a very clean, simple logo that she could use for all of her assets.
A circular logo was developed after she realized that the rectangle logo wasn't fitting properly on social media (her main platform for acquiring new clients). Within a few weeks after implementation of her new visual identity, she had acquired three new clients.
View her logo and identity live at angelamulligan.com.
STRUCT, an impact assessment platform that measures resiliency of buildings across the value chain, was the brainchild of six Parsons Master’s students that was presented and won at the 2018 Rotman Business Design Challenge.
The inspiration for the logo and logotype came from looking at blueprints and architect renderings, as the platform we had created was focused on the construction industry.
Todai, the first & only multi-service space dedicated to assist in all end of life documentation & planning, was developed and presented as my Master’s thesis.
The name Todai, meaning lighthouse in Japanese, came from the inspiration of wanting users to have a guiding light in the end of life planning process. I wanted the logo to have similar inspiration. You can see here that the logotype has the same weight as the logo itself, which was intentional.
Shift Happens is a marketplace that connects career changers to other freelancers and industry professionals across the US.
The name “Shift Happens” was developed out of a concept testing workshop. We testing two rounds, starting with combining an ACTION & NOUN, eventually leading to Shift + Happens, intentially similar to the colloquial phrase “Sh*t Happens”.
Caracal Co. worked alongside Citi Ventures to fulfill deep research and create a solution revolved around economic mobility in the US. A clean, simple serif was used along with a swipe (instead of a period). This inspiration came from the caracal, a large wild cat, and their tufted ears.
Compassionate Design Practice is a group of nine Parsons Masters students who are passionate about looking beyond Systems Thinking.
The logo inspiration came from envisioning the C + D from Compassion Design evoking a level of circularity. This was because our group gravitated to the many researching and feeling inspired by circular systems.